Rebit, Inc.

Contributing to many aspects of company formation, the experience of bootstrapping a software company with a simple concept has been invaluable for learning how to create a niche within a crowded market. Conceptually, the elegant design of the product leads one to ask why these features were not integrated into Windows in the first place? Seamlessly integrated into the Windows operating system, the user is left to learn nothing. By design, the product is intuitive and performs the basic function of backing up a computer without user involvement.

With Rebit, restoring a deleted file is as easy as drag-and-drop

With Rebit, restoring a deleted file is as easy as drag-and-drop

Early in the formation of the company, considerable attention was paid to the customer experience. What does the average computer user want from a backup product? Ease of use is primary, and automated backup is next. Consider the adoption rate of laptops and the typical computer skill of the average consumer of the laptops. Catering to the behaviors of those users was considered fundamental in the design of the feature set and the usage parameters.

How common it is to find a company with a technology looking for a customer. In the case of Rebit, inputs from many people were integrated into the process of design and marketing. Considerable effort was taken to sell the initial items to people in a variety of backgrounds from novice to professional. Clearly, there will remain a need for simplistic, yet beneficial products in the backup market. Applying the basic principles of user-centric design lead to products that are recommended from computer professionals to non-professionals.